Range of Services
- Strategic consultancy for national and international trade fair companies
- Support of investors, public authorities, architects and operating companies in planning, modernizing and expanding exhibition grounds
- Design, implementation and monitoring of exhibition-related communications strategies for national and international exhibitors
- Advising companies on international and intercultural communications
- Representing international companies and institutions in Germany and other European countries
- Communications and trade fair journalism
Consulting
International trade fair consulting
International target market consulting
- Consulting on planning and operating exhibition centers
- Analyzing the market and competitors
- Location analyses
- Business planning and success strategy
- Spatial layout and functional program
- Technical facilities and specifications
- Center management concepts
- Digital exhibition concepts
- Staff training
- International marketing for exhibition centers and trade fair events
- Country and sector analysis
- Assessing and selecting industry exhibitions in international target markets
- Contacts with business organizations, media and political institutions
- Selecting and introducing cooperation partners Key regions:
India ■ China ■ Central and Eastern Europe
Communications
International communication
Trade fair communication
- Developing country-specific communications strategies
- Establishing communications structures
- Supporting the implementation of communications programs
- Training in interpersonal, cross-cultural communications skills
- Developing country-specific communications strategies
- Establishing communications structures
- Supporting the implementation of communications programs
- Training in interpersonal, cross-cultural communications skills