IAA Communication Plus 2017

Don’t leave your trade fair success to chance...

IAA Cars 2017 offers new communication services to the exhibitors of the automotive industry and particularly to exhibitors from the SME sector of the supplier industry. This wide-ranging initiative aims to further increase the added value exhibitors gain from their participation in the fair.

Of all the automotive fairs, the IAA has always offered the highest communication density and quality. In this environment, it is especially important for exhibitors from the supplier industry to explore new communication channels to find innovative ways to set themselves apart from the competition and demonstrate their own capabilities.

With the “Communication Plus” service initiative, the IAA is expanding its communication portfolio for exhibitors, primarily through the use of web-based modules. A highlight: the "Match & Meet" networkking platform for generating new business between exhibitors and visitors - free of charge.

This fair is also the first to offer exhibitors a comprehensive range of tools of this kind for press work covering their trade fair participation.

To safeguard exclusivity for those exhibitors using the services on offer while also ensuring professional implementation, there is a designated minimum and maximum number of participants for some services.

The VDA developed the “Communication Plus” program in collaboration with international trade fair consultancy Internex Consultants + Communications.

This service initiative underlines the IAA’s position as the international benchmark for service quality in the trade fair sector.

Klaus Bräunig
Managing Director
German Association of the Automotive Industry (VDA)

Dr. Eberhard Roloff
Managing Director
Internex.cc GmbH

IAA 2016